Have you ever walked into a presentation with the impression that you’d already know the gist of its content, but to your surprise and delight, you were left totally taken aback by what you learned? Our “Google and the Future of the Internet” event last month was one of those rare treats. It struck right […]
Look at impression shares first. If there is loss to budget or rank, then there is room to improve in most cases. Look at the ad copy itself and the data feed if you have access. Look at the auction insights to see where competitors fall. Make sure ad extensions are in place and remarketing […]
It makes sense to me, but I will have to speculate a bit here.
Statistical significance is important in getting accurate results on tests, but you do not have to be a statistician or even that well versed in statistics to take advantage of it in your landing page testing or SEM campaigns. In Google AdWords and Bing Ads, the engines will try to get you to setup your […]