Category Archives: Uncategorized

Think you can improve your e-commerce strategy?

Look at impression shares first. If there is loss to budget or rank, then there is room to improve in most cases. Look at the ad copy itself and the data feed if you have access. Look at the auction insights to see where competitors fall. Make sure ad extensions are in place and remarketing […]

How to Run SEM Ad Copy Tests Across Groups

Statistical significance is important in getting accurate results on tests, but you do not have to be a statistician or even that well versed in statistics to take advantage of it in your landing page testing or SEM campaigns. In Google AdWords and Bing Ads, the engines will try to get you to setup your […]