Even if your site performs like a dream on a desktop, your efforts can lead to less than ideal engagement if it’s not mobile-friendly. More of us than ever are shopping, reading, and interacting primarily from our mobile devices in lieu of our stationary screens: Google says that a massive 75 percent of all web […]
Look at impression shares first. If there is loss to budget or rank, then there is room to improve in most cases. Look at the ad copy itself and the data feed if you have access. Look at the auction insights to see where competitors fall. Make sure ad extensions are in place and remarketing […]
It makes sense to me, but I will have to speculate a bit here.
Statistical significance is important in getting accurate results on tests, but you do not have to be a statistician or even that well versed in statistics to take advantage of it in your landing page testing or SEM campaigns. In Google AdWords and Bing Ads, the engines will try to get you to setup your […]