One recurring question among our clients is how to focus and optimize toward a strategy based on profit-driven KPIs. And the timing couldn’t be better to lay out a simple game plan, because we just finished an incredible training with Google on this very topic. Why use profit as your key indicator of succcess? For […]
This fall, Searchlogic celebrated Advertising Week by packing its bags and flying to New York for the Google Partner Summit. From peeking into the future or voice-based artificial intelligence to getting the down-low on new data-driven CRM strategies, the summit packed in an impressive wealth of actionable advice. One of the main topics was machine […]
We attended last month’s Google Partner Summit, part of Advertising Week, and it shed light on some pretty radical shifts developing in paid media in response to fresh technology in voice and machine learning. The summit also covered game-changing insights on how to best approach CRM and profitability-versus-efficiency approaches to company growth. We were incredibly […]
Last month’s Advertising Week and Google Partner Summit shed light on some pretty radical shifts developing in paid media in response to fresh technology in voice and machine learning.