Author Archives: Mindy Haidle

What You Need to Know About ADA Compliance for Your Website

Brands put a ton of work into their websites. But all those hours spent getting the kerning of your name just right or maximizing your site’s SEO ranking potential are for naught if your site doesn’t comply with ADA regulations.   Since 1990… The ADA, or American Disabilities Act, was enacted way back in 1990 […]

Kenshoo’s big bet: authenticity

Kenshoo: Grapes, teary eyes and the magical mystery tour that was K8   We attended Kenshoo’s K8 event last month and, veritably, it knocked my socks off. Kenshoo is an ad-bidding software platform and one of our closest partners. They are jointly based in Israel and San Francisco and providing so much more than just […]

That Machine Just Took Your Day Job

This fall, Searchlogic celebrated Advertising Week by packing its bags and flying to New York for the Google Partner Summit. From peeking into the future or voice-based artificial intelligence to getting the down-low on new data-driven CRM strategies, the summit packed in an impressive wealth of actionable advice. One of the main topics was machine […]